Pizza factory restaurant interior with warm ambiance

Our Story

About Pizza factory

Born from a passion for authentic pizza factory craftsmanship, we've been feeding families and friends across United States with handcrafted pies made from the finest ingredients since 2010.

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Pizza factory kitchen with chefs crafting pizzas

15+ Years of Excellence

Who We Are

The pizza factory Story —
From One Oven to a Family Legacy

It all started with a single wood-fired oven and an unwavering belief: that great pizza factory food should be accessible to everyone. Founded in 2010 by Marco and Elena Rossi, Pizza factory began as a small neighborhood spot in Mauldin, SC, where every dough was hand-stretched and every sauce was made from scratch daily.

What set us apart from day one was our commitment to the pizzafactory tradition — slow-fermented doughs, imported Italian flour, San Marzano tomatoes, and cheeses sourced from trusted local dairies. Word spread fast, and neighbors became regulars, regulars became family.

Today, Pizza factory serves thousands of happy customers each month across United States, staying true to the same recipes and values that made that very first pizza so unforgettable.

Wood-Fired Tradition

Every pizza baked in authentic 900°F ovens for that perfect char.

Locally Sourced

Fresh ingredients from trusted farms across South Carolina.

Made with Love

Each pie is crafted by hand — no shortcuts, no compromises.

Community First

Giving back to Mauldin and the broader United States community.

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What Drives Us

Our Mission & Vision

Everything we do is guided by three core principles that shape every slice we make.

Our Mission

To craft extraordinary pizza factory experiences using time-honored recipes, premium ingredients, and a deep respect for the craft — making every meal a celebration worth sharing with those you love.

Our Vision

To become the most beloved pizaa factory destination in the United States — a place where families create lifelong memories over perfectly crafted pizzas, rooted in authentic Italian tradition.

Our Promise

Every order placed at Pizza factory is a promise fulfilled — fresh ingredients daily, handcrafted with precision, delivered with warmth. We never cut corners because you deserve nothing less.

What We Believe

The pizzafactory Core Values

These aren't just words on a wall. They're the principles every team member at Pizza factory lives by every single day.

Uncompromising Quality

From dough to delivery, we never accept "good enough." Every ingredient is selected with care, every pizza inspected before it reaches your table or doorstep.

Authentic Craftsmanship

We honor the Italian art of pizza-making with traditional techniques passed down through generations — slow fermentation, wood firing, and hand-finishing every pie.

Community & Connection

Pizza brings people together. We actively support local farms, schools, and events throughout Mauldin, SC and the broader United States community.

Warmth & Hospitality

Whether you're dining in or ordering online, every interaction with Pizza factory should feel like coming home to a warm kitchen filled with good food and good people.

Sustainability & Responsibility

We're committed to eco-friendly packaging, minimizing food waste, and supporting regenerative farming practices that protect our planet for future generations.

Pizza factory team preparing fresh ingredients with passion

"Quality is not an act, it's a habit."

— The Pizza factory Kitchen Creed

Our Journey

The Pizza factory Timeline

From a single oven to a household name — here's how we got here.

2010

The First Oven is Lit

Marco and Elena Rossi open the original Pizza factory location at 412 N Main St, Mauldin, SC with a single wood-fired oven, 6 tables, and a dream to make authentic Neapolitan pizza accessible to all.

2012

Best New Restaurant Award

Just two years in, Pizza factory is named "Best New Restaurant" by the Greenville Food Critics Circle — putting our handcrafted pies on the South Carolina culinary map.

2015

Online Ordering Launches

Responding to growing demand, Pizza factory launches its online ordering platform — making it easier than ever for customers across United States to enjoy a pizaa factory experience from home.

2017

Catering & Events Program

Pizza factory expands into full-service catering, bringing our wood-fired ovens and pizzafactory expertise directly to weddings, corporate events, and community celebrations.

2020

Community Commitment During Crisis

Through challenging times, Pizza factory pivoted to contactless delivery and donated thousands of meals to first responders and families in need throughout Mauldin and the surrounding United States region.

2025

New Era of Excellence

Pizza factory celebrates 15 years with a refreshed menu, expanded delivery zones, and a continued pledge to serve United States with the same passion, quality, and warmth that lit that very first oven.

Meet the Team

The Passionate People Behind Every Slice

Our team brings together decades of culinary expertise, creative passion, and deep love for the pizza factory craft.

Founder

Marco Rossi

Founder & Head Pizzaiolo

A third-generation pizzaiolo trained in Naples, Marco brought the authentic pizza factory tradition to Mauldin with a vision that changed the local food scene forever.

15+ Years

50K+ Pizzas Made

Co-Founder

Elena Rossi

Co-Founder & Creative Director

Elena drives menu innovation, interior design, and brand identity — ensuring that every Pizza factory touchpoint reflects elegance, warmth, and culinary joy.

15+ Years

30+ Menu Items

Chef

James Carter

Executive Chef

With a Culinary Institute background and 12 years in fine dining, James blends classical technique with pizzafactory tradition to craft our seasonal specials and signature sauces.

12+ Years

20+ Recipes

Operations

Sofia Mendez

Customer Experience Manager

Sofia ensures every guest leaves smiling — overseeing delivery operations, customer feedback, and the hospitality culture that makes Pizza factory a place people return to again and again.

8+ Years

4.9★ Avg. Rating

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